Whether you’re building your first website or redesigning an old site to look and feel more modern, a good website design agency will give you the perfect online presence to complement and boost your brand.
So The Question Is How Do You Pick The Right One ?
After all, the company you choose will be responsible for designing and developing your site, which gives the first impression a customer will have about your brand and business. It’s a big decision!
First Thing before you start off with accessing the agencies is to be clear of what you are expecting out of your website.
- Make A List Of Your Website Needs & Goals.
Examples of things you might want your website to do:
- Generate leads for your business
- Sell Products On Your Website
- Sync with your CRM, like Salesforce, HubSpot, or any other major CRM software
- Integrate with your marketing automation tool, like Marketo, or HubSpot
- Link with your email marketing platform, like Constant Contact, MailChimp, etc.
- Collect payments or donations, including subscription-based (recurring) payments/donations.
- Allow users to fill out forms directly on your site and submit to your team.
Examples of features your website might need to help you achieve the above:
- User-friendly navigation, search-engine optimized content, and conversion-optimized pages;
- Ecommerce functionality
- Online forms that are secure.
- An SSL certificate and HTTPs protocol;
Basically your website is an extension of your business and should help you achieve your goals – no matter what they are.
Understanding your Website Goals can help you evaluate the agency on that experience in that particular niche.
- Research And Review
Search vigorously across Google and other search engines on all the best potential website designers and web design agencies. Searching a best web design agency in your local area can also help you to meet in person or connect over video calls and understand more about their work.
Apps like Zoom, & Google Meet have made meetings more and more easier to collaborate and communicate across the country and also worldwide. Make sure you make a list of a few agencies to shortlist and contact them.
- Review Experience & Portfolio
This is the most important aspect when it comes to shortlisting the agencies. While most agencies do have a great website, it is also important if they have a strong portfolio to showcase. A good portfolio can be the best social proof of an agency’s work and credibility.
Make sure you go through their website in detail find answers for this –
- How long have they been in the industry ?
- Do they have past experience in the areas your website goals are ?
- Are the websites Mobile Friendly ?
- Is the content and the look and feel appealing ?
You can also check out their Google Reviews and Social Media Handles to understand some of their ratings and feedback.
Once you have made your way through all these factors. You can simply zero down on the agencies and have a budget discussion.
Remember no quality work comes cheap !